FLOW Business Partner Beth Price’s Innate Connection to Water

Mackinac Bridge photo by Beth Price

In this week’s installment of FLOW’s business supporter spotlight, Development Specialist Calli Crow connected with Beth Price Photography to talk about Beth Price’s love of water, passion for Great Lakes protection, and ongoing partnership with FLOW.

Beth Price Photography is a Northern Michigan-based company and longtime FLOW business supporter drawing inspiration from the natural beauty of the abundant freshwater of the Great Lakes. Beth’s colorful, light-infused, textural Freshwater Photography is visually gorgeous, and, perhaps more meaningfully, inspires that deep connection to life-giving water in others that fuels positive action! You can see her inspiring photography featured frequently in FLOW’s advocacy campaigns. 

The meaningful and continuing collaboration between Beth Price Photography and FLOW began back in December 2016 with the gallery opening of In Water: A Photographic Exploration at Space in Traverse City, following her works’ debut at the Fresh Coast Film Festival in Marquette, Michigan. Price generously donated the proceeds from the 2016 Traverse City opening to FLOW and has been inspiring Great Lakes protection through her photography ever since.

The synergy continues on May 13, one day past the state deadline to stop the flow of Line 5 oil in the Straits of Mackinac. Beth Price and FLOW’s Liz Kirkwood today are joining hundreds of advocates led by the Oil & Water Don’t Mix campaign  at the May 13 Shut Down Line 5 Rally in Mackinaw City. We invite you to look for real-time updates and Price’s stunning photography live from the rally on FLOW’s Instagram and Facebook.

Calli Crow: Beth, can you tell us about your relationship to water and how it inspires your creativity and connection to community?

Beth Price: My connection to water feels innate, like it has always been me. When I was nine, my family moved to Long Lake near Traverse City, and that’s where I gained my love and foundation. I learned to meditate there and formed a relationship with water. When I’m in the water, I lose sense of time and all obligations. I’m in my FLOW! Pun intended! The spiritual connection to the water and the light and color palette of Northwest Michigan inspire me to endless creativity. Regarding community, the dynamic beauty draws like-minded people. I love the people who love the water and adventure with me in the unpredictable weather and sometimes adverse conditions. We are connected through our shared experiences and love, and it continuously inspires new ideas in me. 

CC: What is your favorite thing about living near so much fresh water?

BP: I daily think about how fortunate I am to spend days, weeks, months, years in Northwest Michigan around so much fresh water! Fortunate, where my great fortune lies. Fortune isn’t always monetary!

CC: You’ve been collaborating with FLOW for almost 5 years now! Why do you support FLOW’s work? 

BP: When I launched the Great Lakes Surf Photography project, my goal was to partner and collaborate with organizations that advocate for the water. FLOW came highly recommended by Jim Bruckbrauer of Groundwork, and it was a natural fit. FLOW is unique in offering an intelligent, experienced, dedicated legal team, and I’m so appreciative because my brain can’t wrap around the technical aspects of the issues that FLOW tackles. I’m so grateful to be able to align myself with that caliber of work and through collaboration mutually increase our impact. Personally, another positive impact of being involved with FLOW is how it has elevated my knowledge on issues and helped me be a better advocate for freshwater and the Great Lakes through my camera!

CC: What do you think is the biggest threat to the Great Lakes?

BP: Human beings are the biggest threat even though we have the knowledge and power to change. In my lifetime, we’ve seen so much change: in little things like packaging and big things like educating the masses on important issues. But to save our Great Lakes from the threats like Line 5, it’s going to take a collective. Collective is a big word, and it needs to be across the board, all of us taking care of the public trust.

To learn more about how your business can collaborate with FLOW, contact Calli Crow, Development Specialist, at calli@flowforwater.org.

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