Donate to Support FLOW

Donate to support FLOW's work to protect the Great Lakes

You can support FLOW by making current or future gifts.

FLOW is a 501(c)(3) nonprofit; FLOW’s federal tax ID (EIN) is 45-4370935.

Current gifts include donations of cash, securities, gifts-in-kind, or similar assets. Current gifts also can be made in the form of a pledge commitment payable over a three- to five-year period.

Future gifts are typically made in conjunction with your estate plan, such as including FLOW in your will or establishing a trust or similar tax-advantaged life-income gift.

Make a secure gift online:


Give by mail or phone

Click here for a printable donation form. Please mail completed donation forms to:

FLOW (For Love of Water)
440 West Front Street
Suite 100
Traverse City, MI 49684

Donation forms may also be scanned and emailed to

If you would prefer to call in your gift or pledge, please contact us at 231-944-1568 to make a donation by phone.

Make a gift in honor or in memory

Tribute and memorial gifts honor the people and events of your life.   We will send a personalized card to the person/people you are honoring (but will not mention your gift amount).

For more information on honorary and memorial gifts, please contact Kyle Plummer at 231-944-1568 or

Donate from your IRA

Did you know you can protect water during your lifetime with a gift from your retirement assets? If you are 70 1/2 or older, you can make direct contributions of up to $100,000 per year from your IRA to FLOW. These distributions can be counted toward your Required Minimum Distribution, and may result in lower taxable income. Please consult your tax advisor to learn more about how both you and FLOW can benefit.

A distribution of this kind should be made directly from your IRA custodian to FLOW. Just contact your IRA manager and provide the following information:

  • FLOW’s federal tax ID (EIN): 45-4370935
  • FLOW’s official registered name and address:

FLOW (For Love of Water)
440 West Front Street
Suite 100
Traverse City, MI 49684

  • FLOW’s phone number: 231-944-1568

We would welcome a notification from you for us to be on the lookout for the funds, so that we can appropriately recognize your generosity. Transfers of this type don’t always include full information about the donor, so please do let us know your plans.

Make a gift of securities

A gift of appreciated securities may be an ideal way for you to support FLOW, depending on your personal circumstances. As stock prices increase, so do the taxes you owe on the long-term capital gain at the point of sale. However, if you choose to make a gift of appreciated securities to a qualified charitable organization like FLOW, it can be advantageous to you in two ways:

  • You will avoid paying capital gains taxes on any increase in value (taxes owed when you sell any appreciated securities).
  • You earn a federal income tax deduction based on the current fair market value of the securities, regardless of their original cost.

You should consult with your financial advisor regarding the specific tax benefits of gifting securities. Please contact Kyle Plummer for more information about donating stock at 231-944-1568 or

Make a planned gift, including bequests and other estate intentions

“Planned giving” refers to future charitable gifts that require some planning now, before they are made. FLOW will work closely with your financial advisor to design a gift-planning option that will meet your personal, financial, and charitable goals. Let us assist you in sharing your legacy to protect the Great Lakes long into the future.

Please contact Kyle Plummer, Development Director, for more information about making a bequest, or structuring another type of planned gift, to perpetuate Great Lakes protection for generations to come. Call 231-944-1568 or email