During June, Short’s Brewing’s ‘Share the Light’ Campaign Will Raise Funds for FLOW and the Great Lakes


Editor’s note: To direct $1 to FLOW with each purchase in June 2021 of Short’s Local’s Light, visit this site and upload a photo of your receipt from your cell phone or computer. Thank you!

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Joe Short photos courtesy of Title Track Michigan.

FLOW is pleased to announce we will be the recipient throughout the month of June of funds raised through Short’s Brewing’s “Share the Light” campaign. 

Short’s Brewing in the heart of downtown Bellaire, Michigan, is known for giving back to the community as much as for their fiercely creative handmade beers and ciders and seltzers. And the local company with a broad reach knows you can’t make unique, premium beverages without fresh, clean water. That’s why for the entire month of June, consumers can head to your favorite store or restaurant and purchase Local’s Light—Short’s flagship American Lager—take a picture of your receipt, and upload your proof-of-purchase here

For every receipt submitted, Short’s will donate $1 to help keep the “Great Lakes Great,” raising money for FLOW’s mission to keep our water public and protected.

FLOW Development Specialist Calli Crow chatted with Joe Short, founder and creative mastermind at Short’s Brewing, this week about his connection to water and FLOW.

FLOW: What is your favorite aspect of living near so much beautiful, fresh water?  

Joe Short: Living near so much beautiful, fresh water! Access to the water is huge. I love the sandy beaches on the big lakes and the water trail on the inland lakes. Teaching my kids the value and privilege of living where we live is a constant reminder to respect and honor our waters and pass that knowledge to the next generation. I also really love boating and water sports. Skiing when the sun rises or when the sun sets is truly magical.

FLOW: What do you think is the biggest threat to the Great Lakes?

Joe Short: People are the greatest threat and the greatest ally to the Great Lakes. Just as much as we need individuals to advocate for water activism, people, communities, and leaders need to collectively agree that our waters are priceless, and they need to be protected.

FLOW: What’s your perfect spring day on or near the Great Lakes?

Joe Short: Setting up some chairs on the beach with my family and watching my boys connect with nature. I love watching them play and dig holes in the sand and trench water into their sand creations. I love taking in the fresh breeze blowing off the water, feeling the warmth of the sun on my face and the view of miles and miles of open water to enjoy. 

To learn more about how your business can collaborate with FLOW, contact FLOW at [email protected] To direct $1 to FLOW with each purchase in June 2021 of Short’s Local’s Light, visit this site and upload a photo of your receipt from your cell phone or computer. Thank you!


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