FLOW’s Partnership with Madcap Coffee “Addresses Planet and Community Right Here at Home”
This week Grand Rapids-based Madcap Coffee announced its initial membership in 1% for the Planet and the company’s intent to donate 1% of annual sales to support nonprofit organizations focused on the environment, climate change, and water conservation. To celebrate its 1% membership and to highlight its retail expansion into Leelanau County, Madcap is partnering with FLOW to launch its seasonal Lake Effect winter coffee blend and a supporting merchandise collection. 10% of café and online sales from Madcap’s Lake Effect coffee and collection will directly benefit FLOW, whose mission is protecting and preserving waters in the Great Lakes Basin through public trust principles like education, policy, and solutions to urgent energy, water, and climate issues.